Pomelli Catalog Scales On-Brand Ads from Product Sites
AI with Suryago watch the original →
the gist
Pomelli's new Catalog auto-pulls your full product lineup from your website, generates AI photoshoots and channel-ready campaigns, eliminating repetitive shoots for small businesses like jewelry shops.
Extract Brand DNA Automatically for Consistent Creatives
Feed Pomelli your business website URL, and it analyzes colors, fonts, tone, and products in seconds, producing a brand snapshot with taglines and overviews. For a jewelry shop example, it captured the aesthetic of specialized articles, forming the 'business DNA' foundation for all outputs. Export this DNA as JSON to tools like Stitch or Anti-Gravity for landing pages, ensuring campaigns stay on-brand across Instagram, Facebook, email, and shop pages without manual style guides.
This setup handles scale: one jewelry site yielded multiple product images automatically, avoiding custom uploads. Add missing or new products via URL, keeping the catalog current without rebuilding from scratch.
Leverage Catalog for Product-Level Photoshoots
The Catalog feature pulls every product—earrings, necklaces, rings, bracelets—with multiple images, integrating directly into photoshoots and campaigns. Select a product like 'crystal glimmer beaded ring,' pair with templates (e.g., model try-on for jewelry/clothes/shoes), and generate varied shots: desk displays, worn on models, resized for channels.
Refine outputs by describing changes (e.g., positioning), regenerate, or add to business DNA for reuse. Results match brand tone precisely, producing professional photos in under a minute per product, slashing weekly shoots across channels and campaigns.
Generate and Download Full Campaigns at Scale
Combine catalog products and photoshoots into campaigns: input ideas like 'old treasures new love' (women rediscovering vintage jewelry via modern designs), specify dimensions, and auto-generate headers, descriptions, taglines (e.g., 'Rediscover the stories hidden in your jewelry box'), CTAs ('Start your story'), and GIFs. Edit layouts for variants, yielding dozens of ready-to-post creatives.
Download images sized for platforms, link CTAs to your shop—completing the cycle from site to sales. For the jewelry example, it produced 'Legacy Reimagined' and 'Unearthing Hidden Gems' series, all on-brand. Mobile access available; free from Google Labs, it's ideal for small businesses crushing under multi-channel repetition.