AI Agencies & $100 Hustles: Chris Koerner's Live Advice

Prioritize Proven Service Businesses Like AI Agencies

Chris Koerner runs playmakerai.com to help launch AI agencies, calling them ideal now because they implement AI for businesses to save or earn more—avoiding hype by limiting self-promo. For IT help desk pros (8 years exp), branch into solo consulting as lowest-hanging fruit: check non-compete, go independent remotely. Pitch AI services at 9pm via voice agents ($200/month): tie to after-hours leads, close rates, and revenue gains. For GoHighLevel resellers, scrape niches (e.g., gutter cleaning) with Outs Scraper for owner cell numbers, cold call highlighting gaps like unreplied reviews or ugly sites—highest friction (in-person/calls) closes best over emails/texts. Use ringless voicemail drops to pitch voice agents to local owners.

$100-or-Less Online Ideas with Real Examples

Build 'website landlord' lead gen sites secretly (e.g., mariettageorgiaplumbing.com), rank for local searches, then sell leads at $40 each post-proof. Postcard ad business or snail mail subscriptions like wife's snailmailupperclub.com (recipes for women's dinner parties) scale via subscriptions. Candy: ship 5-gallon gummy buckets ($hundreds) ordered via Instagram. Develop products with Accio (AI sourcing from Alibaba): prompts find/develop items uniquely. No experience needed—his YouTube covers these (e.g., 104K-view website landlord vid). Communities never too niche: nurses into sports cards = 40K potential (2% of millions); find via Facebook groups, charge anything for 2K members.

Scale Smart: Own Money First, Niche Distribution Wins

For holding companies post-9-5, buy tiny assets solo ($100K RV park, 10 pads) to prove returns (raise rents) before partners—builds credibility for $1M-$5M deals vs. risking others' cash unproven. eBay crushes Facebook Marketplace for sports cards (55¢ ship, buyers live there); reverse for sectionals/T-shirts. World Cup 2026: prompt ChatGPT 5x for past real stories (parking near venues), refine via Claude/Grok/Perplexity, condense for ideas. Income spread: real estate, Texas Snacks/BIES e-com (banner year), sponsorships (Beehive, GoHighLevel). Even dream ideas like swirly-bottom muffin tins (more crispy surface, breakable bites) excite via raw pitching—20 strangers signed emails in his dream.