Automating Cinematic Ad Campaigns with Claude Code

The Creative Pipeline

Claude Code acts as an autonomous creative director, replacing traditional agency workflows by chaining research, concept ideation, and asset generation. The system utilizes a custom skill to process a single product image, performing brand and audience research before generating mood boards, storyboards, and final video assets. The process relies on Claude Code to manage the agentic flow, while external tools like Higsfield and SeaDance handle the image and video generation.

Execution Workflow

• Initialize Project: Create a dedicated project folder and launch a new Claude Code session using the Claude 3.5 Sonnet model to handle complex, multi-step reasoning.
• Research Phase: Provide the product image and description to trigger research sub-agents. These agents define brand mission, target demographics (e.g., 18-32 year-olds), aesthetic guidelines, and color palettes (e.g., "summer gold and charcoal").
• Concept Selection: The system generates three distinct ad concepts. Selecting a concept (e.g., "Same jacket, different mountain") prompts the agent to build a mood board and hero image set.
• Hero Casting: Upload a reference photo of yourself and instruct the agent to define your character. The agent uses this reference to maintain visual consistency across all generated frames.
• Storyboard & Rendering: The agent generates a shot list based on a four-act narrative structure (setup, build, shift, resolution). After reviewing the storyboard and requesting specific edits (e.g., removing background artifacts), the final video is rendered by feeding a master prompt into SeaDance, which supports timestamped scene transitions.