HubSpot's Free AEO Tool Tracks AI Visibility

The Breakthrough

HubSpot's free AEO tool automates brand visibility tracking in AI answer engines by generating persona- and product-specific prompts, querying LLMs like ChatGPT and Claude daily, comparing share of voice against competitors, and delivering prioritized content recommendations based on citation analysis.

What Actually Worked

• Users add brand name variations, competitors (e.g., Dell adds HP, Lenovo, IBM), products, and ICPs/personas; the tool auto-generates relevant prompts like "Why do enterprise laptop fleets struggle with premium performance needs?" or "What's the best premium laptop?"
• The tool pings LLMs daily, displays full prompt responses, visibility percentages (e.g., Dell at 72%), share of voice (e.g., Dell 52.8% vs Lenovo 42%), and sentiment analysis across all prompts.
• Citation analysis reveals source influence (e.g., Dell citations: peer content 55%, PR/earned media 26%, own website 4%); users prioritize channels like blogs over websites.
• Recommendation engine, built from HubSpot/Xfunnel experiments, prioritizes actions with mini briefs (e.g., "Create listicles" as high priority if visibility low across many prompts), backed by influencing content types and examples.
• Users paste new content URLs into the tool to track impact; graphs show visibility changes post-publication for experimentation.

Before / After

Dell example shows 72% visibility, 52.8% share of voice (vs Lenovo 42%), neutral sentiment; own website drives only 4% of citations while peer blogs drive 55%.

Context

Marketers struggle to manually track brand mentions in AI answers across exponentially many persona/product-specific prompts, versus limited SEO keywords; AI responses fluctuate daily and cite diverse sources like blogs, Reddit, LinkedIn beyond websites. HubSpot's tool distills customer data into automated prompt generation, daily LLM queries, competitor benchmarks, and tested recommendations to shift resources effectively and measure AEO impact, helping brands win share of voice in AI search.

Notable Quotes

• "Your website is only doing a small part of the work and you're probably spending way more time on it than you're doing on all those other places."
• "Existing content on our website is only hitting 4%... peers and competitors that's all blog so essentially like our existing content needs to be much more oriented towards AEO."
• "We ping the LLM daily right and you can come in here every single day and you can actually see what the answers are saying about your brand."

Content References

No external books, papers, datasets, or events referenced; primary focus is on HubSpot's own AEO tool.