Pomelli Catalog Imports Products for Scaled Campaigns

The Breakthrough

Google's Pomelli added Catalog, which automatically pulls full product lineups with multiple images from a business website, enabling scaled generation of on-brand campaigns, product photos, and ads across Instagram, Facebook, email, and shop pages.

What Actually Worked

• Users enter a business website URL; Pomelli analyzes it to extract brand colors, fonts, tone of voice, tagline, and product images, forming the business DNA.
• Catalog feature auto-imports all products from the site (e.g., earrings, necklaces, rings, bracelets for a jewelry shop) with multiple images per item; users add missing products by URL or from scratch.
• For photo shoots, users select a catalog product (e.g., "crystal glimmer beaded ring"), choose a template (e.g., "model try-on"), and generate varied shots (e.g., on desk, worn by model); edit descriptions, shapes, or regenerate, then add to business DNA as JSON.
• To build campaigns, users input an idea and story (e.g., "run an old treasures new love campaign. The story is something like this where women rediscovering inherited or vintage jewelry pieces and giving them new life through modern designs"), select dimensions, add images from DNA or catalog, and generate taglines (e.g., "Rediscover the stories hidden in your jewelry box with a bespoke design experience"), headers, descriptions, CTAs (e.g., "Start your story"), and animated GIFs; auto-generates variants like "Legacy Reimagined" or "Unearthing Hidden Gems".
• Download complete creatives as platform-ready images with correct sizes for direct posting to social media, linking CTAs to the shop.

Context

Small business owners like Maya, running a jewelry shop, face scaling challenges: repetitive photo shoots for products across channels and campaigns crush time. The video demos end-to-end workflow on a real jewelry site, from brand setup to downloadable campaigns, positioning Pomelli (free Google Labs experiment, now mobile-available) as a core tool for fast, on-brand content. Users can export business DNA JSON to tools like Stitch for landing pages.

Notable Quotes

"Every week she's setting up multiple photo shoots for the same products just to get them looking right for each channel." "The model is going to be wearing your product automatically." "You already have a social media campaign creative ready for you at scale."

Content References