AI Chat Widget for Local Biz: Poppy + Claude Code

The Breakthrough

Lukas Margerie builds a custom AI chat widget for Tacoma Beast by populating a Poppy board with their website URL, FAQs page, YouTube channel, and Instagram reels; scraping full product catalog/prices/descriptions via Claude Code into a 1000-page PDF; and integrating via Poppy API into a widget on a site clone, deployed as Vercel preview for client pitches at $1000–$1500 setup plus recurring updates.

What Actually Worked

• Creates new Poppy board (getpoppy.ai), adds Tacoma Beast website URL (tacomabeast.com), FAQs page URL, YouTube channel URL (auto-highlights latest videos), Instagram account (adds latest 10 reels or specific); groups content (e.g., Shift+drag to select and label "website").
• Places AI chat widget in Poppy board, sets model to Claude Opus 4.7, connects all content sources, queries like "tell me about this brand" or "what are the fenders that are under $600".
• In Claude Code, prompts: "generate the site map of this website and scan the contents of all pages and create a PDF file with the results" plus product/price/description pages, yielding 1000-page PDF overview.
• Copies Poppy board ID URL and API key into Claude Code prompt: "use Poppy API to get the content in my Poppy board and create an AI chat widget for this brand"; specifies widget target (Shopify eventually, placeholder HTML now), conversation persistence per browser session.
• Instructs Claude Code: "push this to a preview link using Vercel"; records Loom demo pitching from Tacoma Beast site pain points (limited chat hours, no AI search).

Context

Local businesses like Tacoma Beast offer FAQ/search but lack 24/7 AI chat for leads in their voice, product queries, or booking. Margerie demos full workflow: visual Poppy hub for content curation, Claude Code for automated scraping/PDF generation/widget code via API, Vercel for instant previews. This packages as service owning hub/build/updates, enabling $1000–$1500 one-time + monthly subscriptions scalable across clients.

Notable Quotes

• "One-time setup: $1,000–$1,500 Recurring: monthly subscription for content updates"
• "You own the Knowledge Hub (Poppy), the build (Claude Code), and the updates — the trifecta that locks in clients long term."
• "Hey you have a chat widget right you have limited hours it says that you're back in 11 hours yeah you can see the FAQ but you can't really search for something specific it's not really an AI optimized site"